In this project, I was contracted by Flavor Producers to create a logo/infographic. The prompt was to take all of the aspects that best represented their brand and put them together in one place. The purpose of this graphic was to allow for customers and clients to easily visualize these brand standards. They came to me with the idea of a plant or tree based infographic. I decided to create the structure of this graphic based off of a sprouting tomato plant that I found and sketched in my garden. The graphic points were then placed around the plant strategically so the eyes could easily move through these bullet points.